Commercial Jingles are a fast, easy, and fun way to to practice songwriting. Use these materials to experiment with the medium of commercial jingles and see if you can sell yourself on their value.
This easy to use song formula sheet is perfect for individuals or classrooms. Use this as a springboard for your creativity!
For this handout, choose a rhyme scheme for the first four lines and describe your topic (without directly saying what it is).
Reveal the top in the first line of the chorus with repitition.
Check out these awesome examples of commercial jingles:
You can use this list of AI Generated Products to get your creative juices flowing! Asking for songwriting prompts from AI is a great way to practice songwriting when you are stuck and need help getting started.
Student can produce background tracks using any technology or instruments available to them. However, you’re also welcome to utilize out background tracks:
Write a Commercial Jingle – Lesson Plan
Objective:
Students will learn about the structure and elements of commercial jingles, create their own jingle for an imaginary or AI-generated product, and explore the role of jingles in advertising. This lesson will introduce students to a real-world songwriting format that is short, fun, and rooted in pop culture.
Materials Needed:
1. Examples of commercial jingles (audio or video)
2. Handouts with jingle-writing formula
3. Pencils/pens
4. Background tracks or instruments (optional)
5. Recording devices and cameras (for extension activity)
Lesson Activities:
Introduction
Begin with a discussion on commercial jingles and their role in advertising. Highlight how jingles are designed to be catchy and memorable by using syncopation, repetition, and by being short.. Play several examples of well-known commercial jingles. Discuss what makes them effective and memorable.
Choosing a Product
Students will either make up an imaginary product or choose one generated by an AI tool Discuss the importance of understanding the product and target audience when creating a jingle.
Writing the Jingle
Distribute handouts with a formula for writing a jingle. Students will use the formula to write their own jingle for their chosen product. Encourage creativity and simplicity.
Sharing and Discussion
Students will share their jingles with the class. Facilitate a discussion on what makes each jingle effective and how well it represents the product.
Extension Activity
Students can record their jingle and film an ad for their product. Provide guidance on basic recording techniques and video production. Encourage students to incorporate visual elements that enhance their jingle and product appeal.
Reflection
Conclude with a brief reflection on what students learned about jingle writing and its application in the real world. Discuss how the skills learned can be applied to other areas of songwriting and advertising.
National Core Arts Standards Alignment:
Creating (MU.1.5a): Students will generate musical ideas for various purposes and contexts.
Performing (MU.2.5a): Students will demonstrate the ability to read and perform music.
Responding (MU.1.5a): Students will perceive and analyze music.
Connecting (MU.0.5a): Students will synthesize and relate knowledge and personal experiences to make music.
Additional Tips and Tricks
1. Don’t forget to ask students what their favorite commercial jingle is!
2. It’s always okay for students to creatively go “off formula.”
3. If you are open to AI generation, you can take this project really far with marketing material and more.
4. There are fantastic commercial video compilations on YouTube. Encourage students to look at these ads as well as vintage radio ads.
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